How to Sell Staffing Services Effectively
We’ve focused a lot on niche markets, and how you can thrive as a small, growing employee business. But let’s not forget big customers, who can provide you with a growing, steady supply of work and add credibility to your reputation. But let’s face it, they need an approach different from that of smaller companies. Here are some tips that will help you to build relationships with large clients and continue to them.
Things that can help you get bigger accounts
Be Different
We know that every employee firm says they are unique, but it is important to be different in reality. If you work in general staffing and are after big customers, you need to bring something different to the table and it should be remembered that even general staffing companies will stand out by providing something that separates them, whether it is customer service or the pace to recruit.
Which, would you offer? It has to be something you have in your statement of purpose so that your sales team and your marketing team can use it in-house or outsourced to send a clear, positive message. Think of your sauce as unique. Can you deliver great candidates, excel in customer service, do you deliver your partners and your team? After all, no one wants to enter the staffing industry simply to be second-rate. Figure out what you are doing best, and convey this to your clients and colleagues.
Deliver on promises
It has been said that it is showing up 80 percent of progress. In the world of hiring, this means having the applicants show up on time, getting them trained and ready and giving their customers full support. If you can back up your sales pitch you can gain credibility with a large customer and renew the market.
Hire top sellers and recruiters
Of course, apart from ads or email, the salesperson you employ, or your salesperson is important for a first impression. You need to identify the people in the industry you are reporting who are well versed. One, of the biggest concerns from staff clients, is that every other week the sales team shifts. Find the right people, retain them, and reward them for their success which has a direct impact on your business.
On the recruitment side, the same holds true. You are just as good as the candidates. Yes, you may have a top recruiter quit and maybe your client will stay out of loyalty with you, but can you trust that scenario really? Hiring a top recruiter, or a team that knows the business would help fulfill the promises.
Client satisfaction
Customer satisfaction plays a crucial role in getting large customers and sticking with them. You can boost this by speeding up payroll, correctly billing, and using automation as a path to productivity. At Madison, we’re providing all this and more, like business intelligence, which will help you understand the world and who are your potential targets for large clients.
Looking for funding options that you can scale up with?
It’s perfect for the bottom line, as you secure larger accounts. It also means you will need to be able to manage the rapid growth, sometimes growing up faster than you might have expected. Partnering with a trusted financing company that understands staffing needs and hiring a business model is important to remove as many headaches as possible from production.
We launched Emonics LLC after seeing the need for a comprehensive solution that included funding, software, support, and solid expert advice specifically tailored to the staffing industry.
From our offices in Jersey City, NJ, we work exclusively with the staffing industry, serving clients across the U.S. Our focus is on your success and profitability.
